This book is a part of the courseware for the Diploma in Retail Banking offered by the Indian Institute of Banking and Finance. The book covers the guidelines and operating procedures in Retail Banking insofar as liability products are concened.
The book has four Modules as under :
- MODULE A : Banker Customer Relationships and KYC
- MODULE B : Different Types of Customers
- MODULE C : Other Issue Relating To Retail Deposits
- MODULE D : Marketing Strategies for Retail Banking, Delivery Channels and Future Scope
The book covers a broad canvas containing the important facts of the subject.